Adobe Analytics measured more than a trillion visits to US retail sites and found AI-referred traffic converted 54% better than non-AI traffic in May 2026. The engine has already done the qualifying, so the buyers it sends arrive with intent. When an AI engine is asked which vendors to shortlist, it names a handful. If your company isn't in that answer, you're not being considered, and you won't see the loss in your analytics.
What this is
One buyer question, one engine answer
Run 03 ยท logged
Which vendors should we shortlist?
Three vendors come up most consistently across recent write-ups:
Cited from
Before an engine recommends you, four separate things have to happen:
The AI engine needs to find your page. This fails when your site turns AI crawlers away, or if your pages get built in the visitor's browser and there is nothing for the engine to read.
The engine needs to use your page as a source. This fails when there is nothing on the page that directly answers the question that's being asked.
Your company needs to appear in the answer itself. In many cases, your page gets used as a source of information, while the answer goes on to recommend someone else.
You want to be one of the vendors the engine actually puts forward. This rung is decided by reviews, analyst coverage and independent write-ups rather than by anything on your own site.
We restructure your content so engines can extract it, clean up the signals that identify you, open access to the crawlers that matter, and help you build the third-party presence that decides recommendation.
Then we find out which parts worked, by holding a set of prompts and pages back untreated.
You finish knowing which levers moved your numbers, and how to test the next change the same way.
Tell us your domain and we'll run the first pass, then come back with what we find.